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Discover Bowl
Project type
Broadcast / Tournament
Date
December 2023
Location
Atlanta, Georgia
The Discover Bowl is an annual competitive series of esports tournament hosted in partnership with Discover Financial Services and Cxmmunity Media. The event brings together HBCU Esports League participants, offering a $60,000 scholarship prize pool and featuring a special guest appearance by NFL legend Chad "Ochocinco" Johnson.
Served as the primary Account Manager for the Discover Bowl event for HBCU Esports, proactively engaging with Discover Financial Services, HBCU Esports leadership, and Cxmmunity Media to align strategic objectives and ensure seamless communication.
Spearheaded comprehensive project management by orchestrating cross-functional teams, managing detailed timelines, and streamlining logistics for the competitive Madden tournament designed to provide scholarship opportunities.
Developed and executed a robust analytics framework to track key performance indicators—such as viewership, engagement, and ROI—that drove timely event optimizations.
Managed client communications by facilitating regular updates among all partners, delivering a high-impact and culturally resonant event.
