HBCU Esports League

A groundbreaking competitive gaming circuit uniting Historically Black Colleges and Universities on a nationwide broadcast platform, reaching over 25 million cumulative viewers.

Led the strategic development and day-to-day management of the league, creating new competitive avenues for HBCU students and showcasing their talents on national broadcasts.

Secured and activated multimillion-dollar sponsorships (e.g., Twitch, Nike, House of Hoops, Mountain Dew), aligning brand objectives with key league milestones to expand awareness and scholarship funding.

Oversaw scheduling, broadcasting logistics, and real-time coverage, elevating both viewership and the overall profile of the HBCU esports scene.

Distributed over $2 million in prize pools and scholarships, reinforcing diversity, equity, and inclusion in the broader esports ecosystem.

Implemented data-driven strategies—monitoring metrics like viewership, engagement, and ROI—to refine league operations, strengthen sponsor relationships, and ensure sustainable program growth.