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Honda Dreamlabs HBCU NBA 2K Pro-Am
Project type
Tournament + Broadcast
Date
May 2024
Location
Atlanta, Georgia
An esports event showcasing HBCU student-athletes and professional gamers in an NBA 2K Pro-Am format, produced in collaboration with Honda of North America to expand brand presence and celebrate emerging talent.
Pitched, sold, and initiated the partnership with Honda, aligning objectives for a high-impact showcase of HBCU esports talent.
Spearheaded event concept and structure, ensuring a cohesive competitive format and seamless participant experience.
Negotiated and finalized contracts with premier esports talent and casters, securing dynamic personalities to elevate broadcast quality and brand engagement.
Coordinated multi-stakeholder logistics—spanning sponsorships, production teams, and university partners—to deliver a polished, on-schedule event and drive broader esports adoption across HBCU communities.
