Mountain Dew Real Change Challenge

Served as the primary Partnerships Manager for this premier national tournament series, executed over two years in collaboration with Mountain Dew and Twitch. Oversaw Call of Duty and Mortal Kombat events boasting a combined $1 million prize pool, reaching 5.2+ million views and peaking at 20,000 concurrent viewers.

Designed and refined tournament structures, ensuring sponsor objectives and brand messaging were seamlessly integrated into every aspect of the event.

Managed all internal communications and external partnerships—coordinating with game publishers, sponsors, and vendors—to produce comprehensive graphics packages, facility layouts, stage designs, and robust tournament logistics.

Created and implemented a data-driven analytics framework to track key performance metrics (viewership, engagement, ROI), informing real-time adjustments and enhancing long-term strategic decision-making.

Led end-to-end project management, including cross-functional team coordination, scheduling, budgeting, and post-event reporting—consistently delivering on-time, within-budget, and high-impact results.